When Southwest announced they wanted to bring back “Wanna Get Away” it was a huge shootout at the agency. We weren’t an assigned team to the project, but kept bringing ideas. These were some of our contributions for it’s return.
While most campaigns go beyond broadcast... we also took Wanna Get Away beyond international waters.
#WannaGetAway Island Overview
The idea was simple, we obtained an island off the coast of Belize, and the only way you could stay there was to share your most embarrassing story using #WannaGetAway. We monitored social media to find the most embarrassed and whisked them away so they could wash away their shame in crystal blue waters.
